The Importance of Visibility How to present yourself in today’s digital age

As technology continues to take centre stage in our day to day lives, ensuring our LinkedIn presence and our online profile are both informative, as well as current (given the continually evolving nature of the tax market) has never been more important. Sal Partners are sharing their thoughts on how best to approach a ‘re-vamp’ of that all important personal profile.

Include a good headshot

Receive 21 times more profile views and up to 36 times more messages

Use your professional name

A LinkedIn survey found that 47% of employers say that if they can’t find an applicant online, they are less likely to call that person in for an interview.

Be well connected

Unless a paid subscription is being used, the search results will only include the people who are connected to the user as first, second, and third degree connections

Ensure a complete profile

An “All Star” profile is the minimal effort needed to be found in LinkedIn search results. Focus your Profile on the job you want next so that it contains the right keywords for you. LinkedIn’s search algorithm likes connections and profile completeness.

Location is key

According to LinkedIn, advanced search based on location is one of the most used search tools by consultants when engaged in the research phase of a project

Expand your headline

Your headline lured visitors to your profile, your summary must expand upon that branding further while also supporting what you say in your headline. Consider including a call-to-action.

Highlight your experience

Provide detail, make it easy for the reader to understand your particular specialism and your areas of expertise. The key is to demonstrate the impact you’ve made, the change you’ve enacted, initiatives you’ve led, and the results you’ve delivered.

Use keywords

Your LinkedIn Profile will appear higher in Google search results, especially when job titles are used.

Skills & Endorsements

Members who use skills are contacted up to 33 times more often


Whilst tax specialists can pull on their knowledge and experience of operating in what is a highly skilled and niche market, the broader finance agencies, the CFO practices’ of the C-suite firms and organisations’ internal recruitment teams are reliant on LinkedIn to provide them with the necessary insights and required research to deliver on assignments; presenting yourself online in the correct way is therefore vital.

Step 1 – By including the correct keywords, job titles, skills and location will help ensure you appear in a consultants’ search results. You will then make it onto the necessary mapping documents collated during the research phase of a project.

Step 2 – Once “found”, you must make sure you educate the reader by promoting an insightful, informative profile which displays the required level of detail. This is especially important if the consultant is not used to carrying out tax assignments on a regular basis. By doing so it will help prevent you from being excluded during the first screening stage.

Your online profile is more important than ever; being “visible” is the first step to ensuring you are approached about that next career move.

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